MultiMedia (RS GmbH)
Responsible body in the sense of the data protection laws, in particular the EU data protection basic
regulation (DSGVO), is:
See Imprint: https://www.multimedia.shop/legal
Processing of personal data
Calling our web site
We collect and store the IP address assigned to your computer in order to transmit the content of
our website you have requested to your computer (eg texts, images and files made available for
download, etc.) (see Art. 1 letter b DSGVO). We also process this data for abuse detection and
tracking. In that regard, the legal basis Art. 6 para. 1 lit. f DSGVO. Our legitimate interest in data
processing is to ensure the proper functioning of our web site and its transactions.
Personal data will also be processed when you provide them to us, for example, in the context of a
request or a booking or the ordering of information material or a newsletter. The legal basis in this
respect is Art. 6 para. 1 lit. b DSGVO. In this respect, the data processed by us include customer data,
employee data as well as data from suppliers, insofar as these are necessary for the purposes named
in the context of this data protection declaration.
As far as we process your data for the purposes of receiving and processing your respective request,
booking or (newsletter) order, as described above, you are contractually obliged to provide us with
this data. Without this data, we will not be able to carry out a corresponding processing.
If you have consented to the processing of personal data (see Article 6 (1) (a) GDPR), you can revoke
your consent at any time without affecting the lawfulness of the processing based on the consent
until the revocation.
Transfer to third parties
As a rule, your details are forwarded to the corresponding RS GmbH for the purpose of the
processing, where they are further processed depending on the service you require.
If necessary, information may therefore also be processed by other companies of RS GmbH, but only
as a service provider / processor with instructions.
In doing so, we use partially (in Germany) service providers who process data on our behalf (for
example, in e-mail marketing, software development or support in the processing of customer
inquiries). In the cases described here, the information is passed on to these third parties for further
processing. The external service providers are carefully selected and regularly reviewed by us to
ensure that your privacy is preserved.
The service providers are instruction-bound service providers / processors and are accordingly of us
u.a. is obliged to treat your data exclusively in accordance with our instructions and the applicable
data protection laws. In particular, you are required to treat your data in strict confidence, and you
are also prohibited from processing the data for any purpose other than agreed.
The transfer of data to processors takes place on the basis of Art. 28 (1) GDPR.
We also do not sell your data to third parties, nor do we market them otherwise.
In addition, your personal information will be forwarded to law enforcement agencies and, if
applicable, to third parties without your explicit consent, if it is necessary to investigate the unlawful
use of our services or to prosecute you. However, this only happens if there are concrete indications
or other agreements. We are also required by law to provide information to certain public authorities
upon request. These are law enforcement agencies, authorities prosecuting fines and the tax
The disclosure of this data is based on our legitimate interest in the fight against abuse, the
prosecution of criminal offenses and the protection, assertion and enforcement of claims unless your
rights and interests in the protection of your personal data predominate, Art. 6 para. 1 lit. f DSGVO.
Anonymized website tracking
In order to better adapt this website to the needs of our customers, we analyze the visits to our
website. We use your IP address, which we anonymize in advance (and possibly similar numbers that
are exchanged between computers during normal Internet use) with the intention of being able to
analyze data, including the pages visited on multimedia.shop, via Your browser and your
computer. Cookies are also set for this purpose. Our cookie only contains a unique number to
recognize you on our web sites, but not on third-party websites. The stored data is evaluated
exclusively for statistical purposes, in particular the IP address is not associated with a specific
person. A disclosure to third parties does not occur.
Use of Google Universal Analytics
This website uses Google Universal Analytics, a web analytics service provided by Google
Inc. ("Google"). Google Universal Analytics uses so-called "cookies", text files that are stored
on your computer and that allow an analysis of your use of the website. The information
generated by the cookie about your use of this web site (including your IP address) is usually
transmitted to and stored by Google on servers in the United States.
IP anonymisation has been activated on this website, so that the IP address of the users of
Google within Member States of the European Union or other parties to the Agreement on the
European Economic Area is shortened beforehand. Only in exceptional cases will the full IP
address be sent to a Google server in the US and shortened there. On behalf of the operator of
this website, Google will use this information to evaluate your use of the website, to compile
reports on the website activities and to provide us with other services related to the website
and internet usage to provide. The IP address sent by your browser as part of Google
Universal Analytics will not be merged with other Google data. You can prevent the storage
of cookies by a corresponding setting of your browser software; however, we point out that in
this case you may not be able to use all the features of this website in full. You may also
prevent the collection by Google of the data generated by the cookie and related to your use of
the website (including your IP address) as well as the processing of this data by Google by
using the link http: / /tools.google.com/dlpage/gaoptout?hl=en Download and install the
available browser plugin.
You can prevent collection by Google Universal Analytics by clicking on the following link.
An opt-out cookie will be set to prevent future collection of your data when visiting this web
site: disable Google Analytics
http://www.google.com/analytics/terms/en.html or visit http://www.google.com/privacy.html.
Please note that this website uses Google Universal Analytics with the code extension
"anonymizeIp" to ensure the anonymous collection of IP addresses (so-called IP-Masking)
and to exclude a direct personal reference
Integration of social network plug-ins
Our web site uses buttons for social networks
facebook, facebook inc., 1601 p. California Ave, Palo Alto, CA 94304, USA
Google+, Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
Twitter, Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, United States
Xing, XING AG, Gänsemarkt 43, 20354 Hamburg, Germany
YouTube, LLC, 901 Cherry Ave., San Bruno CA 94066, USA
The buttons are marked with the logo of the respective social network. These are not the usual social
plugins, but buttons with stored links. The buttons have to be activated (clicked) separately by
clicking on them. As long as these buttons are not clicked, no data will be transmitted to the social
networks. Only when you click on the buttons and declare your consent to communication with the
servers of the social network, the buttons are active and the connection is made. After clicking the
button corresponds to a so-called share plug-in. The social network will be provided with information
about the page visited, which you can share with your contacts in your social network. If you want
the information "share", you have to be logged in. If you are not logged in, you will end up on the
login page of the social network you have clicked on and you are no longer on the pages of
multimedia.shop. If you are logged in, the information will be sent that you would like to recommend
the respective article. By activating the button you will receive the social network then ua also the
information that and when you have called the corresponding page of our website, in addition, e.g.
Your IP address, browser details and language settings. If you click the button, your click will be
transmitted to the social network and used according to its data usage guidelines. When activating
the button, we have no influence on the collected data and data processing operations and are not
responsible for this data processing and in this respect also not responsible within the meaning of
the GDPR , We are also not aware of the full extent of the data collection, its legal basis, the purposes
and the retention periods. Therefore, the information provided here is not necessarily complete. The
transmission of data is independent of whether you actually have an account with the provider or
logged in there. If you are logged into the provider, your data will be assigned directly to your
know, the provider stores this data in usage profiles that he uses for purposes of advertising, market
research and / or tailor-made website design. Such an evaluation is carried out in particular (also for
non-logged-in users) to display needs-based advertising and to inform other users of the social
network about your activities on our web site. You have the right to object to the formation of these
user profiles. To exercise this right of objection, please contact the respective provider. For the
purpose and purpose of the data collection and the further processing and use of the data by the
respective social network as well as your related rights and setting options for the protection of your
privacy, please refer to the information:
If you do not want the social network to receive data about you, you must not click the button.
Standard deadlines for the deletion of the data
The legislature has issued a variety of retention periods and obligations. After expiration of these
deadlines, the corresponding data will be routinely deleted. If data are not affected, they will be
Policy contains any other, different terms regarding the storage of data, the information we collect
will be stored by us for as long as necessary for the above purposes for which it was collected.
Other data uses and data deletion
Further processing or use of your personal data generally only takes place if a legal provision allows
this or if you have consented to the processing or use of the data. In the event of further processing
for purposes other than the one for which the data were originally collected, we will inform you of
these other purposes prior to further processing and provide you with further relevant information.
Abuse detection and tracking
Information on misuse detection and tracking, in particular your IP address, we hold up to 7 days.
The legal basis in this respect is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest in the retention of
data of 7 days is to ensure the proper functioning of our website and the transactions conducted
there, as well as cyber-attacks and the like. to be able to ward off. If necessary, we will use
anonymous usage information to customize our website.
Rights concerning the processing of personal data
Right to information You have the right to receive information from us at any time upon request
about the personal data that we process about you in the scope of Art. 15 GDPR. You can submit an
application by post or e-mail to the addresses below.
Right to correct incorrect data
You have the right to demand immediate correction of personal data concerning you if these are
incorrect (Art. 16 GDPR). Please contact the contact addresses below.
Right to delete
You have the right to immediate deletion ("right to be forgotten") of your personal data in the
presence of legal grounds under Art. 17 GDPR. These exist, for example, if the personal data are no
longer necessary for the purposes for which they were originally processed or if you have revoked
your consent and if there is no other legal basis for processing; the person concerned objects to the
processing (and there are no overriding reasons for processing - this does not apply to objections to
direct mail). To exercise your right, please contact us at the contact details below.
Right to restriction of processing
You have the right to restrict processing if the conditions are met and in accordance with Art. 18
GDPR. Accordingly, the restriction of processing may in particular be required if the processing is
unlawful and the data subject refuses to delete the personal data and instead requests the
restriction on the use of the personal data or the data subject objects to the processing in
accordance with Article 21 (1) DSGVO has filed, as long as it is not certain whether our legitimate
reasons prevail over theirs. To exercise your right, please contact us at the contact details below.
Right to data portability
You have a right of data transferability according to Art. 20 GDPR. You have the right to receive the
data relating to you that you have provided to us in a standard, structured and machine-readable
format and to transfer this data to another person in charge, such as another service provider. The
prerequisite for this is that the processing is based on a consent or on a contract and is done using
automated procedures. In order to assert your right, please contact us at the contact addresses
below. You are entitled, at any time, for reasons arising out of your particular situation, against the
processing of personal data relating to you, including but not limited to: based on Art. 6 para. 1 lit. e
or f DSGVO takes an objection according to Art. 21 GDPR. We will cease the processing of your
personal information, unless we can demonstrate compelling legitimate grounds for processing that
outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing,
pursuing or defending legal claims. To exercise your right, please contact us at the contact details
Right to complain to a supervisory authority
If you have given us your consent, you can revoke it at any time with effect for the future. You can
always turn to the supervisory authority responsible for you with a complaint. Your competent
supervisory authority depends on the state of your domicile, your work or the alleged infringement.
A list of the supervisory authorities (for the non-public area) with address can be found at:
To protect the security of your data during transmission, we use state-of-the-art encryption
techniques (such as SSL) over HTTPS.
If users leave comments on our site, they will also be saved the time of their creation and the
username previously chosen by the site visitor. This is for our safety as we may be prosecuted for any
illegal content on our website, even if created by users.
If you have questions of any kind contact us by e-mail or contact form, give us your voluntary consent
to contact us. This requires the specification of a valid e-mail address. This serves to assign the
request and the subsequent answering of the same. The specification of further data is optional. The
information you provide will be stored for the purpose of processing the request and for possible
follow-up questions. After completing the request you will automatically delete personal data.
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (following:
Google). Google Analytics uses so-called "cookies", ie text files that are stored on your computer and
that allow an analysis of the use of the website by you. The information generated by the cookie
about your use of this website is usually transmitted to a Google server in the USA and stored there.
However, due to the activation of IP anonymization on these websites, your IP address will be
shortened by Google beforehand within member states of the European Union or in other
contracting states of the Agreement on the European Economic Area. Only in exceptional cases will
the full IP address be sent to a Google server in the US and shortened there. On behalf of the
operator of this website, Google will use this information to evaluate your use of the website, to
compile reports on website activity and to provide other services related to website activity and
internet usage to the website operator. The IP address provided by Google Analytics within the
framework of Google Analytics will not be merged with any other data provided by Google. The
purposes of data processing are to evaluate the use of the website and to compile reports on
activities on the website. Based on the use of the website and the Internet, other related services will
be provided. The processing is based on the legitimate interest of the website operator. You can
prevent the storage of cookies by a corresponding setting of your browser software; however, we
point out that in this case you may not be able to use all the functions of this website in full. You may
also prevent the collection of data generated by the cookie and related to your use of the website
(including your IP address) to Google and the processing of this data by Google by downloading the
browser plug-in available under the following link and install: Browser Add On to deactivate Google
Analytics. In addition or as an alternative to the browser add-on, you can prevent tracking by Google
Analytics on our pages by clicking on this link. An opt-out cookie will be installed on your device. This
will prevent the collection by Google Analytics for this website and for this browser in the future, as
long as the cookie remains installed in your browser.
Using script libraries (Google Webfonts)
In order to render our content correctly and visually appealing across browsers, we use script
libraries and font libraries on this website. For example, Google Webfonts
(https://www.google.com/webfonts/). Google web fonts are transferred to the cache of your
browser to prevent multiple loading. If the browser does not support or deny access to Google Web
fonts, content is displayed in a standard font. Calling script libraries or font libraries automatically
triggers a connection to the library owner. It is theoretically possible - but currently also unclear
the library operator Google can be found here: https://www.google.com/policies/privacy/
Using Google Maps
This website uses Google Maps API to visually display geographic information. When using Google
Maps, Google also collects, processes and uses data about the use of map features by visitors. For
more information about Google's data processing, please refer to the Google Privacy Notice. There
you can also change your personal privacy settings in the privacy center.
Our website uses Google Conversion Tracking. If you have reached our website via an advertisement
sent by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie
is set when a user clicks on a Google-served ad. These cookies lose their validity after 30 days and are
not used for personal identification. If the user visits certain pages on our website and the cookie has
not expired, we and Google may recognize that the user clicked on the ad and was redirected to this
page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked
through the websites of advertisers. The information gathered using the conversion cookie is used to
generate conversion statistics for AdWords advertisers who have opted for conversion tracking.
Customers are told the total number of users who clicked on their ad and were redirected to a
conversion tracking tag page. However, you do not receive any information that personally identifies
users. If you do not want to participate in tracking, you can refuse the setting of a cookie - for
example via a browser setting that generally deactivates the automatic setting of cookies or sets your
browser accordingly that cookies are blocked by the domain "googleleadservices.com". Please note
that you can not delete the opt-out cookies as long as you do not want to record measurement data.
If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.
Questions to the data protection officer
If you have any questions about data protection, please write us an e-mail or contact the
person responsible for data protection in our organization: firstname.lastname@example.org